Indians and tea have a special connection. It is not just a drink for us, but a ritual, a celebration, something that most of us cannot do without. To say that India loves tea would be an understatement, doing no justice to the love that we have for this. It is that perfect drink - warm in the winter, iced in the summer and no rainy season is complete without this magical brew.
Taking the tea game up a notch, we partnered with The Luxmi Group, who has been making some of the world's most coveted teas for over 100 years. We will be curating a new farm-to-cup experience for the Indian consumer, with the choicest of teas. From the finest, delicate Darjeeling tea from Makaibari, golden-hued robust blends from Assam to the rare strong blends from Rwanda - we bring to you the most luxurious teas in the world.
We launched the First Flush Tea, also known as the Champagne of Teas from the famed Makaibari Estate of Darjeeling. The First flush is a limited edition exclusive tea and a connoisseur's delight, with a delicate floral, and zesty flavour and a light golden hue. We also launched a series of highly curated fresh teas ranging from Oolong, Silver Tips, Bai Mu Dan and royal Indian tea blends from the finest tea estates of the World.
The Luxmi Group has an intriguing history that dates back to 1912 when the founder Mr PC Chatterjee set up the first tea estate in Tripura as an act of defiance against the British Raj. A public outcry against the stifling policies of the British Empire, Luxmi was born out of PC Chatterjee’s quest to make Indian tea a tool in the Satyagraha movement. What started as an expression of freedom from the British Raj has now come to stand for the freedom of spirit.
Established in 1859 by G.C. Banerjee, Makaibari is the oldest tea factory in the world and the undisputed crown jewel of the Luxmi Group. Since the 70s, it has been managed by the legendary Rajah Banerjee who took the entire tea estate organic in the 80s and made it the first-ever organic and biodynamic tea estate in the world.
In the 1970s, the Makaibari estate began to implement biodynamic principles of farming, with owner Swaraj (Raja) K Banerjee letting two-thirds of the estate become a sub-tropical forest, which greatly improved the health of the soil, rejuvenated wildlife and the lives of locals. Makaibari teas are prized all over the world for their exceptional flavour, as a result of the symbiotic relationship between forests, wildlife and tea.
A trailblazer in its own right, Makaibari is home to the world’s first tea factory as early as 1859 as well as the first tea estate in the world to garner organic as well as fair-trade certification in the 1990s.
It is characterized by its bright, amber-coloured brew and muscatel flavours - delicate and flowery, hinting of apricots and peaches.
This partnership is supported by a unique business model where every partner in the supply chain is economically sustainable and future-proofed. Teas are bought directly from the estates, which gives more to the deserving small farmers who organically grow the different varieties of tea.
Our goal here is to fundamentally change the way people think about Tea, the second most consumed beverage in the world. We want our consumers to experience the finest cup of tea in the World - because we (Indians) deserve only the best. What Living Food, Luxmi Group and Makaibari Estate started today will stay relevant for years to come. That's what 'sustainable' means — it works and it matters for everyone.
A real Farm to Cup experience, the association is steeped in the local food movement and specially curated for the Indian consumer. A must-try for every lover of tea, it’s an experience unparalleled. As they say, the Adventure begins with Tea!
Try the finest teas from Darjeeling here.