India’s Food Supply Chain is Not Working
Why is India, one of the fastest-growing economies, undergoing a nutrition and health crisis? India has the largest micronutrient deficiency among all countries and among the highest disability-adjusted lost years of life from micronutrient deficiencies. Diets low in nutrition are the leading cause of this current health and nutrition crisis. Fresh food that is nutrient-dense is surprisingly difficult to find in India, particularly for the urban consumer.
We don’t know where our food comes from, what it contains and how long it takes to reach us.
The food we consume has been designed to be stored and shipped in containers over long distances. The industrial food supply chain is extremely complex and is plagued by inefficient supply management and wastage at the distribution stage. The agriculture system is failing us by producing food that contains harmful chemicals in the form of pesticides and fertilizers.
On an average, Indians consume close to 57000 metric tonnes of pesticides in a year, including those that are banned in other countries for their carcinogenic effects.
In June 2017, more than 40 cotton farmers died after inhaling chemicals while spraying pesticides in Maharashtra in one agricultural season.
We now depend upon cheap, low-nutrient food that sacrifices quality for quantity at the cost of our health and the environment. Global crop production has more than tripled since the 1960s. This has led to the depletion of water resources for irrigation, soil pollution from overwhelming fertilizer application and rising greenhouse gas emissions.
The average concentration of pollutants in the Indian soil is almost twice the amount found globally.
Such high levels lead to long-term damage in the central nervous system, immune and reproductive systems, while also being one of the leading causes of cancer.
The organic food movement, tries to address some of the health risks by eliminating the use of fertilizers. Yet, organic produce that is grown in soil can’t prevent harmful chemicals from entering our bodies. Contaminated groundwater containing dangerous proportions of heavy metals such as Arsenic is still used in organic farming and can cause long-term damage to our cells and immune systems. Simply put, organic food doesn’t solve the problem.
We are what we eat
In June 2017, my life took a drastic turn. My mother was diagnosed with Thyroid cancer and had to undergo a painful surgery. Less than a year later, on 20th March, my father was diagnosed with Stage 4 Peritoneal cancer.
This personal tragedy shook me to the core and I started investigating into this deadly disease. The more I read, I found out — how less I knew. I had never imagined that the everyday food that we eat can either strengthen our immune system or completely break it down making us susceptible to life threatening diseases, such as cancer. Everything I read brought me to the same point — we are what we eat.
Real food is about trust and transparency. It is also about ensuring quality and traceability at every step. Living food Company was born to provide food that we can trust. Our produce is grown with passion, care and precision and by controlling the entire process we guarantee high quality produce that can be traced at every step.
Living Food Company: The Future of Food
Living Food Company was born from the need to take control of our food production systems. We decided to grow microgreens, 10–12 day old baby plants that are extremely rich in nutrients, anti-oxidants and essential vitamins and minerals. They contain upto 40 x the nutrition found in their mature counterparts.
We focus on growing extraordinarily highly nutritious microgreens such as Kale, Broccoli, Mizuna (Japanese mustard), Pink Radish, Red Chard and 15 other powerful varieties. We make these nutrient rich foods affordable and accessible for the average urban Indian consumer and democratize access to superfoods.
In order to achieve optimized nutrition, flavour, and taste, we grow our produce with precision, using cutting edge innovation and technology. We ensure quality and care at every step by carefully controlling the entire process from seed to consumer.
· 0 pesticides and 100% chemical-free- Our climate-controlled indoor farms allow us to grow the purest and cleanest food imaginable, with absolutely zero pesticides or chemicals.
· Greens delivered alive- We deliver the freshest food in India and we mean it. Our customers enjoy their living greens with roots intact. They tell us, they’ve never quite experienced anything like it before.
· Soil-less farming and non-GMO seeds- In order to eliminate soil contamination, we don’t grow our produce in soil. We use only USDA approved non-GMO seeds for the best tasting nutritious produce.
· Clean and filtered water with zero wastage - We use only clean, filtered water to produce pure food. Not a single drop of water is wasted in our farms. We use 95% less water than traditional agriculture. We give our plants exactly the amount of nutrition they need through water.
· Good for the Planet- We farm in the most environmentally sustainable way possible and have a significantly reduced ecological footprint. Our produce is pure for you and the planet.
We’ve built a scalable model that can be replicated in other Indian cities and are already planning our next farm. Our products are available in the market at a price that’s lower than or equal to equivalent produce. As Living Food Company, continues to grow and scale, we aim to make better, high-quality food more accessible to more people.
The future of food is here. Join the revolution.